COSTANTINO ROSELLI interview

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   A fascinating mind, an intellectual factory, a Storyteller of what all of us could find deep in our experiences,dreams and recreate ourselves..

                           @costantinoroselli

                           https://costantinoroselli.com/ 

  

 

 

 

 

 

 

 

 

 

 

AM:How do you consider yourself: Brand intellectual, Leadership mentor, Tribe marketeer or all of them together and why?

 I couldn’t describe myself better, so thank you for this.

 I believe we are living in an era in which we need to redefine almost everything. Branding is not a logo but the story you build in your mind when you see a logo.

Marketing is not anymore about interrupting unwilling people forcing them to buy what the marketer wants. It is about connecting disconnected people under the tribe they seek to belong.

And Leadership is not about the authority someone gives you to do a job. It is about the responsibility we have to take and accept to be on the spot to serve and not to shine.

Interview to Romanian Fashion Vlogger

Titles come from what you do and not from your job description. So, when we take the responsibility to lead ourselves in new business paths that

we define differently we also take the responsibility to educate people about what we are talking.

In that way,I consider myself a Storyteller. I love to observe and combine things when creating stories. Sometimes these stories become bestsellers, as my first book did,

or they speak brands’ stories connecting people in tribes, as the brands I have served.

Costantino Roselli

AM:Share with me the highlights of your career so far.

 I started without knowing what to do. I didn’t have a plan as many other people who knew exactly what they wanted to do in life.

 So, I spent a lot of time observing and this made me what I am today.

 I see my career in three important curves I have taken.

 The first curve came from my dad who taught me creativity and the world of computers.

 I studied computer science with no particular love for the machines. I loved the potential people would have using technology.

 How far we could go in art and creativity and the opportunity we had to explore and evolve. 

 But what today sounds normal back in the days made people look at me like the crazy guy (smiles).

 So, I started my career in a Global Pharmaceutical company as an IT specialist. I worked there for 15 years changing titles and positions almost every 2 years reaching the highest point I could achieve in headquarters.

 But the corporate world is like bookstores today, the place where books go to die.

 I felt that my life should be a book worth spreading and reading instead of taking place on a dusty shelf.

 And somewhere there came the second curve when I saw on stage my friend Peter Hinssen (I didn’t know him at the time). He was on fire sharing ideas that resonated with me.

 So, I decided to leave behind the safe zone of a highly paid employee and go on my own. I loved to study, to write, to speak and I was ambitious.

And what was the best school if not to find a mentor and offer my services for free only to learn and to gain experience?

With Brian Lee Boyce in Film Festival

Working hard as an intern for one of the best branding and marketing teams in Europe I had the opportunity to get involved in projects with Ferrari, Red Bull, Fashion Weeks, Food chains, Electronic & software and more.

 I ended up with 18 certificates in many fields, a couple of degrees more in Leadership, Marketing and Branding as well as human psychology and storytelling.

 But the most important things I got was the experience of working with so many beautiful minds and brands. What was priceless was the smile on people faces when I delivered the results of a successful work.

 And now I’m living the third curve. The curve of giving back as :

 a Bestselling author, co-founder & CEO of the branding agency, “Weird Authentic People”, co-founder of workshops like the Business of fashion Academy,

 Grow Like an Artist, We want you to lead and Cause a change.

 My purpose is to put a small mark on making this world a better place. I believe that branding, in a new definition, can change the world for the better.

 Not just because it changes your aesthetics but because it makes you work harder to deliver values and create stories behind those values.

 It makes you work purposefully building a movement around your services or products.

 

In HAU-BFA Intro

AM:Experience,Thought,Ego and Community. How these words could be developed in harmony through our actions in every field of creativity?

Creativity has one enemy and that’s Resistance as described in the book by Steven Pressfield “The war of art”. Resistance lives in our minds. It is responsible for our self-sabotage, for not allowing us to do what we want to do.

Ego is an expression of Resistance. It makes us arrogant and selfish and it comes in times of success to blur our thoughts and make us believe we are invincible. But there is another state of ego. The one that destroys Resistance and puts us back on track to do the work. The ambition we have to create remarkable things: to do this we need to connect ourselves with something higher than ourselves.

To understand that we create because we are obliged to and not for our own benefit.

The experience we get by our mistakes, the thoughts we think when we brainstorm with a community, collaborating and being part of it, listening and participating instead of being alone.

All this can exist in harmony when we put our ego in discipline to do the work.

 “Eternity is in love with creations of time” as William Blake put it. If we realise this we can understand that our creations are not ours. We create remarkable things because we connect with a higher emotional state.

And when we do it we have to disconnect from the glory. Our job is to celebrate the moment we deliver our creations and start again to create something new.

 

With Diane Pernet in Hollywood Studios for Film Festival

AM:Which is the most important challenge for the entrepreneurship of our era?

 There are many challenges but the most important thing now for entrepreneurship is to define a new process on how to do business.

 We have moved deeper in the connection economy and primarily we have to understand we don't make things anymore, we connect. We don’t need more marketers, more managers, more employees.

 On the contrary we need more editors, more storytellers and more linchpins.

 In the beginning of the 20th century, the first cars were called “horseless vehicles” because they had the shape of a carriage without a horse.

 It took them over 20 years to name them cars and then automobiles and of course to change their shape. Today we have “driverless cars” and it will take us less than 10 years to transform them in something different.

The challenge is to realise that entrepreneurship is the key to lead us forward in the future and not produce products in an assembly line as industrials taught us in the past.

The factory is gone and it will never come back. The gatekeepers are no longer valuable and the middle-management is obsolete.

 Entrepreneurs need to be more creative, more human, more focused on tribes, on people they have to connect and on what connects them.

AM:Which Artist/Philosopher or a simple man  do you consider as your main thought & life influence?

 I have a lot of people who have inspired me, motivated me and mentored me to do what I do and of whom I’ve loved the work.

 But there is one of them who fulfills me with his words and acts, who inspires my thoughts, who gives me the answers,  the support, the key to open doors in my mind, my heart and my soul and leads me to simply do my work and deliver remarkable products and services. And that man is Seth Godin.

AM:Creativity and Technology. How much this relation today is crucial for the 21st century economy?

 Creativity was the one skill that helped us build technology. Now we should use technology to help us build creativity on a different level. 

 In 1984 the first Macintosh presented itself saying “Hello, I’m Macintosh”. And it was equipped with applications like paint, calligraphy, and calculator.

 Steve Jobs realised that there couldn’t be technology without serving people’s creativity.

 In March 2016 Sophia, a social humanoid, made her first appearance at the South by Southwest Festival. She did not only present herself, she also gave a public speech and answered questions by human journalist.

 At first glance you can see the evolution of technology in 34 years but there is something bigger and more important that we as humans have to pay attention to today, that is, being an artist is the only thing that matters.

 Artist not in the traditional meaning of painter, sculptor, or writer. But in terms of the one who sees things differently, who enhances the abilities of the normal to reach the impossible.

 If we reached the point to create technology that surpassed our minds, we need to evolve our minds to surpass technology.

 And to achieve this we need to be artists, to embrace technology as the step that will elevate us to the next level.

 

With Mariana Micelli and Tania

AM:What’s next for you? Tell me about your future plans & projects.

 A new book is coming in 2019. The name of the book is “Rubik’s Cube Melted” and it is the first time I name it in public. The subject is about how life and business are transformed inside the connection economy,

how things change, what the new definitions are, where we should focus. It’s also about creativity, marketing, branding, growth, leadership and many other things.

 I will continue giving speeches about Creativity, Storytelling, Marketing and Leadership in the connection economy. And I will also continue teaching through workshops like the Business of Fashion Academy,

Grow Like an Artist, Lead your Tribe, We want you to lead and more.

In HAU-BFA

A big step will be a workshop\conference we are preparing around the capitals of Europe that will conclude with a summit in London, its main concept being Art, Creativity and Business.

In Weird Authentic People (weirdauthenticpeople.com) we are preparing a unique concept that combines creativity, communication, strategy and education with the aim to show people what it takes to build a remarkable brand today.

Who you need and how to build the right mindset to get there. Our audience is generation Z and we wish to communicate with them, establish a common language and create amazing things for the future.

Finally, I will continue sharing my daily thoughts in my blog costantinoroselli.com.

With Peter Economides in Chivas Venture

 

AM: Thanks so much for the delightful discussion !

 

                                      

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