NADIA RAPTI interview

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 She is the definition of maturity and energy coexistence, a Greek Fashion Designer with a unique signature..















AM:Art and Fashion are dominant in your brand. What is so charming in that coexistence?

Fashion is a form of art and that is why I was so attracted to it from an early age. It’s a way to express my creativity, beliefs, likes or dislikes and this is rejuvenating. Fashion as probably other forms of arts are not accepted by all audiences but despite that cost I feel lucky enough that I am able to express myself that way. I think the most charming thing in that coexistence is that there are times, and they are numerous, that I do something irrelevant and out of the blue I come up with a design or a pattern in my mind and energy flows all over.

AM:Can you describe the aesthetics of the label?

When it comes to the aesthetics of the label I would say “Functionality in Laconism”. My clothes are simple but with unique details and fine tailoring, they are casual but with rebel style, they are what we say “smart-clothes” but with a twist that makes them a bit girly and chic at the same time. The idea behind that is that I want women wear my clothes all day from the “busy morning” until the “time to relax evening” and feel comfortable and stylish. To achieve that I design in simple lines and I use fabrics that are flowing with quiet prints and colors.

AM:Do you have a signature look or item of clothing, something that you’re known for?

Black and white colors, crosses symbols and dresses - skirts with two symmetrical front cuts are my signature items. I include them in all of my collections every time with a different combination of elements, prints and patterns.

AM:Where your inspiration comes from?

I was always inspired by independent and authentic women and attracted by their aura.  I always notice women at the street, their attitude, their desires and needs. So I decided to create the “Nadia Rapti” woman, a muse with the virtues I admire and somehow I ended up designing collections for her. So my designs are basically the result of my vision speculation about inner strength, independence and true beauty.

AM:How important is the power of social media to the promotion of your brand?

The truth is that fashion industry is currently in a total state of change. With the explosion of social media and the speed with which people consume fashion in a digital age, comes immense pressure on new designers, including me to keep up. Digital marketing is of substantial importance for the promotion of the brand and we try to gain as much as we can through that exposure. However, we pay more attention to retain our unique identity.

AM:How easy is it to design clothes and run a business at the same time?

Designing clothes is creativity and imagination and for that reason is very intriguing.

On the other hand, running a company, especially in Greece is something much different – is task oriented and more structured. It requires organization, scheduling, budgeting and preaction in many cases. It’s hard to combine such virtues because they are somehow opposite – its art against business - but you are obliged to do so after a while.

 Either way, a promising designer requires discipline, thorough knowledge, hard work, passion and will in order to become better and better so apart from the design development this is something that helps the company organization as well.   

AM:Tell us about your future plans..

I could say that the next step for the company is to gain recognition abroad, as probably most of the new designers but the real thing is that it matters more to me to be an insider, to absorb the necessities and changes that occur within the industry in order to provide good art. I dream of being radical in adapting and innovating but at the same time to retain my own point of reference. I dream of expanding my creativity and reaching my full potential. I dream of being better every season, really and substantially better. I dream of serving and promoting the idea of “Nadia Rapti” woman out of Greece borders not just because of the earnings of the business but because of the vision it serves.

AM: The future is yours! Thanks for the talk!




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